Full Day Agenda
Time Programme
8.00am Registration
9.00am Welcome Speech by Roland Ng San Tiong, President of SCCCI
9.15am Keynote Session: Navigating the 2H19 Outlook
Selena Ling, Head, Treasury Research & Strategy, Global Treasury - OCBC Bank

Amid lingering global trade tensions and weaker growth in China, the global economy is set to slow down further in 2019. Global monetary policy intentions have turned more accommodating in many countries, so the question is whether this would suffice to ward off a sharper slowdown in major economies like China. That said, the fairly benign and stable global/regional growth forecasts may not translate into financial market stability as investor confidence remains shaky. However, with the possibility of a pause or a slower pace of rate hikes for the Fed, there could be significant respite for Asian economies.

OCBC Bank Chief economist, Ms Selena Ling will share more on the market outlook in the second half of 2019 and how it will impact business, as well as how the Budget 2019 will support SMEs in their digitalisation, capability building and internationalisation journey.
9.40am SME Sharing: NewGen Retail - The Reality Today
Varian Lim, Vice President, Corporate Strategy, Honestbee Pte Ltd

Since joining Honestbee in 2015, Varian has held a variety of roles in the organisation, from heading its Hong Kong business, overseeing operations in Singapore, leading its people function, to launching special projects such as habitat by Honestbee and driving corporate strategy. Get insights into Honestbee’s shift from online grocery delivery to the world’s first tech-enabled and multi-sensory supermarket. Learn from Varian how customer analytics and data helps drive better decisions with greater returns.
10.05am SME Sharing: Ingredients for Success – Innovating with technology
Anna Lim, Founder & Executive Director, The Soup Spoon Pte Ltd

Since its inception in 2002, The Soup Spoon has expanded close to 30 outlets, serving up innovative, fresh and nutritious meals that cater to the diverse dining needs of patrons. The spark of the brand, Anna Lim is responsible for the creating and innovating of soups. She advocates healthy cooking and her background in embryology have taught her to combine both the science and art of culinary to innovate the dining experience. Discover how Anna souped up innovative ways and technology to spread her love of soup through 30 outlets across the island and abroad, as well as into homes via take-home packets.
10.30am Tea Break
11.00am Opening Address by GOH, Minister Chee Hong Tat, Senior Minister of State, Ministry of Trade and Industry & Ministry of Education
11.10am Panel Discussion and Q&A: “How can SMEs Transform to Drive Sustainable Business Growth?”

Moderator: Charles Ho Nai Chuen, Chairman of SME Centre@SCCCI & Vice President of SCCCI

  • Minister Chee Hong Tat
  • Selena Ling, Head, Treasury Research & Strategy, Global Treasury, OCBC Bank
  • Varian Lim, Vice President, Corporate Strategy Honestbee Pte Ltd
  • Anna Lim, Founder & Executive Director, The Soup Spoon Pte Ltd
In this panel discussion, get inspired by invited speakers who will elaborate on the importance of innovating through digitalisation and internationalisation to drive business performance.
12.10pm Networking Lunch
2.00pm 2 Breakout Tracks; Digitalisation & Internationalisation
5.00pm End of Conference
Breakout Track #1 Digitalisation Track

Support SMEs move up the digitalisation ladder by incorporating
deep technological capabilities into their business.
Time Programme
2.00pm - 2.30pm Digital Transformation: Platform Strategies and Leadership by Associate Professor Neo Kok Beng

Associate Professor Neo Kok Beng has amassed vast experience in innovation as an academic and established entrepreneur. He will share insights on how SMEs could get started and gear up to transform with digitalisation.
2.30pm - 3.15pm Data – The Pot of Gold at the End of the Digital Rainbow by Melvyn Low, Head of Global Transaction Banking, OCBC Bank

Big Data, Analytics, Artificial Intelligence – buzzwords that surround the pre- occupation with data in the Digital Era.  What can data do to help you with your business? How and where do you gather your data? And how do you ensure it is kept safe?  Join Melvyn as he shares more about how companies gather, harness and secure their data in today’s digital age.
3.15pm - 3.45pm Grow Your Profits with Digitalisation by Dylan Ng, CEO & Co-Founder, SuperSteam Asia Pacific Pte Ltd

A leading professional cleaning solutions provider, SuperSteam Asia Pacific was founded in 2002 by Dylan and his wife. Today, the organisation has grown to provide a suite of cleaning solutions that entails equipment, supplies and chemicals. Dylan will elaborate on the journey of the homegrown business and its growth over the years.
3.45pm - 4.15pm Tea Break
4.15pm - 4.40pm Digital Solution Journey by Nicholas Chan, Director, D&C (Design & Comfort) Holding Pte Ltd

Established in 1989, D&C, Design & Comfort has become Singapore’s second biggest shoes and bags retailer with 21 stores island wide. D&C has effectively managed data, refined their workflow and processes. Learn from Nicholas his digitalisation journey that has enabled him to expand into Myanmar and Indonesia.
4.40pm - 5.00pm Make Going Digital Simple For SMEs by Shaik Umar, Assistant Director, SMEs Go Digital, IMDA

As the agency spearheading digital adoption, IMDA’s SMEs Go Digital programme helps enterprises to adopt relevant technological solutions to boost productivity. Shaik will introduce support available for SMEs to embark on their digital transformation journey.
5.00pm End of Seminar
Breakout Track #2 Internationalisation Track
Introduce the fundamentals of internationalisation to SMEs
keen to venture outside of Singapore for the first time.
Time Programme
2.00pm - 2.30pm Overview of the Region and Opportunities (with focus on SEA) by Chew Hwee Yong, Director, Global Markets, Southeast Asia, Enterprise Singapore

Enterprise Singapore, formerly International Enterprise (IE) Singapore and SPRING Singapore, is the government agency championing enterprise development. The agency works with committed companies to build capabilities, innovate and internationalise. It also supports the growth of Singapore as a hub for global trading and startups.

SMEs looking to venture into neighbouring markets will benefit from Hwee Yong’s sharing that will touch on regional markets, upcoming trends and opportunities to take note of.
2.30pm - 3.00pm When is the Right Time? – Identifying Your Readiness for Internationalisation by Low Boon Seong, Founder & MD, Align Group

Taking the first step is always tough. Enterprises looking to venture overseas should assess their preparedness and Boon Seong will shed light on crucial considerations for SMEs to look into before going overseas.
3.00pm - 3.15pm How Cross-Border E-Commerce Changes the Game for Retailers Going Into China by Kawee Chong, Co-Founder and CEO, Kinofy Group

Digitalisation has enabled enterprises to seek opportunities overseas easily. Kawee will provide insights on the dynamic role of e-commerce and the change it has brought into the retail scene of China.
3.15pm - 3.30pm Internationalisation : Opportunities and Challenges by Bonnie Wong, Chief Operating Officer, Creative Eateries Pte Ltd

With more than twenty years of presence in Singapore, Creative Eateries has grown in the local market with its multi-cuisine eateries. Bonnie will explain the company’s growth over the years and its foray into overseas markets.
3.30pm - 3.45pm Scale your Business Overseas with Trade Finance by Yap Kwee Hong, Head, Global Trade Finance, Global Transactation Banking, OCBC Bank

Making the decision to take your business international is a significant one, and it’s not without risks. Join Kwee Hong in this session to understand the complexities of cross-border trade. Get to know Trade Finance solutions that may mitigate the associated risks when expanding overseas.
3.45pm - 4.15pm Tea Break
4.15pm - 5.00pm Panel Discussion and Q&A: "Offensive vs Defensive : How To Survive and Grow Overseas".

Moderator: Low Boon Seong, Align Group

  • Chew Hwee Yong, Director Global Markets, Southeast Asia, Enterprise Singapore
  • Kawee Chong, Co-Founder and CEO, Kinofy Group
  • Bonnie Wong, Chief Operating Officer, Creative Eateries Pte Ltd
  • Sarath Menon, Managing Director, Orissa International Pte Ltd
5.00pm End of Seminar